This campaign contributes to:
Work for food security in Spain, guaranteeing access to sufficient and nutritious food for people in vulnerable situations and their families.
Promote the dignity and self-esteem of people at risk, offering an alternative to the physical distribution of food and eliminating stigmatization.
Promote the autonomy of people, who can buy what they really need at all times, taking into account their customs and their tastes.
Promote healthy lifestyle and eating habits.
Promote the socio-labour inclusion of people through employment as an employee or through entrepreneurship.